Sunday, October 24, 2010

e-cology in the Pan Micro Series 15



Online orders: an effective network of micro-marketing to help get customers the Pan

Widespread use of the Internet, so that lower cost of online orders as possible. In many companies, a large number of orders in the end customer within the company before being delayed for a long time, so to reduce the efficiency and many may lose customers.

Pan-Micro Corporation has authority to agents, distributors and customers opened the order function, so that all agents can have permission through their portal to complete the relevant order or sales through its own portal to help customers place orders, order once the network has been issued, the order has been in control on location.

Through the process of setting the order, if approved, will automatically become the contract and related transactions were associated client accounts, financial data is processed in a timely manner. The whole process is achieved through the e-cology, less unnecessary fax, phone and email to repeatedly and easily lead to wrong order process.

Electronic micro-line order to help provide functional efficiency of the entire company, and allow the company leadership on all orders can view the status of the persons responsible for evaluation.

Order to complete implementation of the project was transferred to the Department Manager, Account Manager at this time under the company's resources to the project implementation arrangements for the customer with the actual project implementation services.

In the course of the entire order processing, customer orders issued, agents and sales staff can keep abreast of the process of the order is processed, so that all the order processing in a completely transparent environment.







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Tuesday, October 19, 2010

Semiconductor introduced the New Deal years, is expected to be directly in foreign equity holding


Reporter yesterday learned that the semiconductor industry's concern during the year is expected to introduce the New Deal.

The day before yesterday the opening of the National Information Industry Conference on Technology Innovation, Ministry of Information Industry announced the "information industry development," Eleventh Five-Year Plan "and the 20-year long-term planning framework" that will support integrated circuits, software, high-definition digital television, broadband wireless mobile communications, 13 large projects. Which support the integrated circuit industry, the signal is very strong.

IC restricting the development of China's information industry strategic basis for science and technology. Ministry of Information Industry Minister Wang Xudong said: "Encouraging integrated industrial policy is still not perfect, the existing policy documents such as '18 ', there is the further implementation of the problem." It is understood that the State Development and Reform Commission is currently leading research to develop further the integrated circuit and software to support industrial development policy. MII statement said, will actively promote the policy as soon as possible, the earliest time point end of the year.

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銆??鍙︿竴鐐瑰?寰楁湡寰呯殑鏄紝涓烘縺鍔卞浗鍐呭崐瀵间綋浼佷笟鐨勫彂灞曪紝鎹О鏂版斂姝h璁哄厑璁镐腑鏂逛汉鍛樻寔鏈夊璧勫崐瀵间綋浼佷笟鑲℃潈鐨勬晱鎰熻瘽棰樸?姝ゅ墠涓柟浜哄憳瑕佹寔鏈夊璧勪紒涓氳偂鏉冿紝椤婚?杩囩涓夋柟浼佷笟銆?br />





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Wednesday, October 6, 2010

RUP tailoring principles and cutting process


RUP or Rational Unified Process, is a Rational software process developed products. The Unified Software Development Process also refers to the RUP, but removed the previous company name. This paper uses "Unified Process" and "RUP" as its full name and abbreviation.
I know on the current domestic industry are concerned about the issue: RUP tailoring principle of what is, is there any engineering of the RUP tailoring process. This article will discuss the above two issues. This view from personal experience that many, something has gone wrong, please treatise.
The first part of the tailoring principle RUP
First introduced the "software process is software," the well-known principle, and then specify the RUP tailoring principle is: the development of software process re-engineering.
First, the software process is software
Software Engineering Masters Osterweil in their paper "Software Processes are Software Too" in a strategically advantageous position to point out: the software process is software. Software has a development process, software process also has a development process; software development output software products, software production process of product development process; software development can be an evolutionary process, the software development process can also be an evolutionary process.
1. The software development process is a process
Software process is captured through the demand analysis, design, implementation, and testing activities, developed only. Discussed only briefly below. Software process development, the demand is the use of the software process, what is the purpose (high demand), which should be used to guide activities (demand); analysis and design means that the convergence between the activities and even parallel, the activities of output What products; implementation means that the process of documenting the software equivalent of software development coding; software development process is also testing, but in the mind run, and run twice higher-level instruction by using the brain is the acceptance testing.
Further, not only the development process, software process, and a complete software process life cycle. Because the software came out in the development process, there are delivered to maintain the process of upgrading until abandoned. Delivery is to implement software process, to guide the development of software projects. If the use of the software process and found wrong with the (bug, take corrective maintenance) or gaps (new requirements, scalability required maintenance), the original software process can be modified or enhanced. When the upgrade of its revised guidance also does not meet the needs of development, will be relegated to the end of the software life cycle process. Insert a way, the current is extremely strong in the CMM, "Software Process Framework and standards", as how to understand. From the "software process is software" point of view, CMM is the nature of the demand for software process development and testing program: CMM for each "critical practice" is a demand for software process development; As for the "key process areas" and " Key Practice Class ", from the perspective of the level of demand (see Wiegers landing Lina translation" software requirements "of the book), respectively, as" business needs "and" user needs "; CMM questionnaires, each question is testing the program one by one test case, test plan is developed in accordance with demand, CMM requirements and testing solutions to combo up. "CMM is the evolution of software process framework" is not difficult from a "software process is software" to find a sharp understanding of the perspective, that is: CMM process for all software development needs, based on the importance and interdependence, division of the priority , then the priority will be based on demand requirements divided into five groups, namely the initial level, repeatable level, defined level, management level and optimization of quantitative level.
2. Software process development process of product output
Software development software products output is a collection of procedures and documentation, then the output of the process of the development process of products like? Process finished form from there is some documentation. Products through the review process is institutionalized standardization documents, these documents to guide and constrain the software development process.
Process products must have four elements: feature elements (ie activity), behavioral factors (ie, through the dependence between the activities associated with the activity model constitutes, in fact, the classical development model of Figure Four basic models are the activities), organizational factors (ie, and correlation between the activities), information elements (ie products).
Look at RUP, the process of product is some documentation, a total of thousands of pages, are organized into a knowledge base online query. We look at its core concepts: roles, activities, work flow and work piece, did not leave the four elements with scope: the role of the people (of duty), parts or products, workflow involves the role, activities and artifacts of the model.
3. The software development process can also be an evolutionary process
To further prove that the software development and software development process of the similarity, we chose a very popular "evolution" concept to examine both. Evolution of development in the RUP called incremental development is the first step after step in the development of semi-finished products developed based on. Software developed by evolution, generally known as "fountain model." The software development process can also be used evolutionary development, especially the development of software process for large projects, due to software process complex enough, the evolution of development is necessary.
2, RUP tailoring principle
Explain the concept of re-engineering first, and then note that a re-engineering tailored RUP.
1. The concept of re-engineering
Re-engineering (reengineering) of existing software systems re-development process, including reverse engineering, new construction needs to consider and forward three steps.
2. RUP tailoring the software development process re-engineering
Since the "software process is software", then the process re-engineering concepts to software development also apply. RUP tailoring the story can say this: Rational has developed a RUP; we want to tailor RUP for a software project after, so we get on the RUP to reverse-engineering "RUP development needs" and "RUP design" and the document ; then consider our software projects are "demand for a software project software process"; Finally, compare the two requirements, draw "RUP design", software process engineering are being developed, "a software project software development process" .
Yes, "RUP tailoring the software development process re-engineering" point of view is indeed very instructive for us to develop the process engineering of the RUP tailoring and lay a solid theoretical basis.
The second part of RUP to reverse engineering
According to "RUP tailoring the software development process re-engineering" point of view, RUP tailoring of the RUP into reverse engineering, software process to consider the needs and process development of new works three steps forward. However, reverse engineering RUP only once, after the RUP tailoring process can be reused. Therefore, the author of "reverse engineering on the RUP" from the "project of the RUP tailoring process" discussed separately.
In addition, this article does not intend to elaborate on the process of reverse engineering project, it would be very large and very theorized. This approach is the reverse engineering process are listed in a subset of the output of products and each product's contents relate only to the core subset.
In fact, if not from a theoretical point of view, reverse engineering on the RUP is actually a process of understanding of RUP (RUP does not understand with no way to cut), therefore, the following description of the author of the RUP is a point to understand, initiate Please treatise.
First, demand
Rational RUP in the development of a master who needs time to capture first, they certainly capture the demand and ultimately, the following:
鈼?RUP will be a process generic enough products, cut right after the RUP should be suitable for most projects. (Functional requirements)
鈼?Using RUP as a development process, develop risk to be minimized. (Non-functional requirements)
Second, analysis
Next, the analysis would have been something like this:
鈼?development process by a variety of "activities" component.
鈼?Each "event" to produce different "products" may also be a variety of "activities" to produce a "product."
鈼?activities are business modeling, requirements analysis and design, implementation, testing, implementation, configuration and change management, project management and the environment. (RUP's nine core workflow)
鈼?products are: use case model, analysis model, design model, source code and test reports.
鈼?activities can contain sub-activities, sub-parallel between the activities can be, simply renamed the activities of the workflow, handle events renamed activities.
鈼?"products" can be finished or semi-finished products for the evolution, we simply finished and semi-finished products are called "artifacts."
Third, design
Next to design, would have been something like this:
鈼?In order to meet the universal requirements: Generalization of object-oriented thinking of reference (ie, parameterized or template), RUP framework only and has nothing to do specific projects.
鈼?In order to minimize the risk to meet the demand: the introduction of the concept stage and the iterative development model, to give developers enough opportunity cost too much to give up or adjustment prior to development.
Fourth, to achieve
RUP's goal that we all see, is that you can query the knowledge base online content is very rich.
The third part of the project-oriented tailoring process RUP
In RUP was reverse engineering, and better understanding of the RUP, the need for the two steps are the core of the process of tailoring RUP, this section presents a project-oriented solutions. First of all, to discuss the needs of the software engineering process development; and then discuss the positive development of the software engineering process, that is five steps; Finally, given a few instructions on the five steps, highlighting the five-step method is how to reduce the complexity of tailoring RUP nature. The following set engineered to RUP tailoring process, not universal, but it does have some versatility.
First, the software requirements engineering process development
Here, the demand for software process development projects can draw on the needs of software development projects, including the requirements capture, requirements analysis, writing requirements documents and needs assessment.
1. Requirements Capture
First of all, a clear project environment, then all involved personnel to the project to gather information. Project environment, including software type, software size, software, importance, quality developers, co-operation with the quality of those factors will influence future software development process. Project personnel involved, including users, developers, contracts and tenders and so on to determine, collect from them the requirements of the software process.
2. Needs Analysis
Research collected the requirements of the demand for the formation of coherent statements.
3. Preparation of requirements documents
The demand for structured presentation documented.
4. SRR
Organization from the top leadership, developers and others to participate in the assessment. If the assessment has not been adopted, according to the specific situation from the above three steps back one step in the beginning, until the review through.
Second, the software engineering process development forward
A "five-step method." On the one hand, five-step method retains excellent RUP concepts, such as phase, iteration, workflow, artifacts and roles. On the other hand, five-step method using a number of RUP tailored to reduce the complexity of the strategy behind "five steps of the points that" there are about.
1. Determine what the project needs of the software workflow process
The size of the project different, RUP's nine workflow is not always necessary; other embedded software programs generally do not need business modeling workflow. Although workflow can contain parallel execution of activities, but this stage does not care about these, but only to the workflow as black box, that devolved into a workflow activity.
2. To determine which parts of each work out abortion
Because many developers or traditional forms of document review, therefore, may provide abortion work out a traditional document.
3. Determine the stage of evolution between
RUP development process will be divided into four stages (initial stage, the refinement stage, construction stage and transfer stage) is a good way to control risk, is to determine the stage of evolution between the principle of risk control, the decision to each stage Some work on which the flow, each workflow execution to what extent, output artifacts which, to what extent the completion of each job.
4. Determine the stage of the iterative scheme
RUP iteration is a great emphasis on the concept, you can further reduce development risk, the RUP's four stages (three stages in the post-iteration is more common), the decision whether to adopt iterative development, the development of the content of each iteration What.
5. Planning the internal structure of the workflow
Workflow is not the simple accumulation of activities, workflow related to the role, activities and artifacts, and workflow and project size and complexity of the role of the number of such causes. Therefore, we should first decide which of the software process to establish the role; If the second step in the introduction of the traditional documents, but also the traditional document mapped to RUP artifacts; Finally, the internal structure of the workflow planning, usually in the form of activity diagram to out.
If you want to get through the RUP tailoring the software process more complicated, no doubt cut this step is the difficulty.
3, five steps of a few instructions
1. To determine the timing of the software process
In practice, the process of determining the timing of the software is not static. For example, if the new project and the project team previously developed for a project very similar, we can determine the software before the development begins with a software process; If you are not familiar with the project, it is possible in the initial stages can only be determined after the completion of or modify the software process to be used; If the project has many unknown factors, iteration plan to defer to the stage before the start of better workflow planning is also delayed. 2. Five steps after such former Lean fat
Five steps in five steps, three steps before people feel very "thin", then two steps more "fat", which is Why? In fact, the iterative scheme and the role of the establishment have been delayed in order to simplify the software development process. Software development process there are two schools: an activity center and to the role as the center. The RUP workflow is the core concept of the role and activities of both, through appropriate to postpone planning workflow, can be simplified to RUP tailoring. Five-step method is such a tailored RUP process: it is an activity center, it's the first step is to identify activities; and its role in the establishment postponed until the end, not only reduces the complexity of tailoring RUP, but also to retain the work flow advantages.
3. RUP artifacts of traditional documents and correspondence
Between traditional documents and RUP artifacts, and sometimes there is a certain relationship, and often one to many relationship. Therefore, the second step can be five-step method with traditional documentation, not only idiomatic, but also reduce the early stage of software development details of the process, reducing the complexity of customized RUP. To the fifth step, and then broken down into traditional documents RUP artifacts to take advantage of the workflow aspects of RUP guidelines. Traditional "software-defined document" can be broken down into RUP's scope, vision and features; traditional "software requirements specifications" section to the non-functional requirements, including RUP's business rules; so.





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Saturday, September 25, 2010

"Grey Dove" into a small penguin confuse users into a "chicken"



"Dove gray" this country the infamous "back door synthesizer," never really been away from our computers. Hackers have also taken the magic from the constant changes it to add more "chicken." The "dove gray" transforms into the famous little penguins confuse users as hackers "dishes on the menu." Recently, micro-point active defense software automatically captures this called "Backdoor.Win32.Hupigon.nli" gray dove back door,

According to micro-point anti-virus experts: the back doors as the icon using Tencent QQ "", the user is highly confusing, the main purpose for the establishment of the virus back door in order to leave more of Trojan viruses, "the door" so that the user computer a puppet of the host. User poisoning may occur without cause restart the computer, shut down, loss of important documents, systems and network slowly, opening the camera for no reason, the program shut down for no reason, the registry is modified, there all kinds of viruses and other effects leading to user privacy and user disclosure phenomenon.



The backdoor is executed, by creating a service, start the virus, creating svchost.exe process, the virus code injection process, and then create a batch file to delete itself, access to networks, hackers attempt to Lianjie host.

In this micro-point anti-virus experts advise you to preventive measures:

Have installed the software using the micro-point active defense of users without any settings, micro point of active defense will automatically protect your system from the invasion and destruction of the virus. Whether you have upgraded to the latest version of the micro-point active defense can effectively clear the virus. If you do not have to micro-point active defense software upgrade to the latest version of the software micro-point active defense after the discovery of the virus alarm you find the "unknown spyware software", please select the delete processing (Figure 1);






Figure 1 Micro-point active defense software automatically capture unknown virus (not upgrade)

If you have active defense micro-point upgrade to the latest version of the software, micro-point alarm you find "Backdoor.Win32.Hupigon.nli", please select Delete (Figure 2).






Figure 2 micro-point active defense intercepted known viruses after the software upgrade

The point is not to use micro-active defense software users, micro-point anti-virus experts suggest:

1, do not download unknown site, unofficial version of the software to install, to avoid the virus by binding of the way into your system.

2, anti-virus software as soon as possible characteristics of your database upgrade to the latest version of killing, and open the firewall blocking access network anomalies, such as still abnormal Please note that timely and professional security software vendor contact for technical support.

3, open the windows automatic update, time lay a patch.

Micro-point active defense is not installed the software manual solution:

1, manually delete the following files:

% SystemRoot% system32Rav.exe

2, manually delete the following registry value:

Key: HKEY_LOCAL_MACHINESYSTEMCurrentControlSetServicesRSing CCenter 2009

Variable declaration:

% SystemDriver% system where the partition, typically "C:"

% SystemRoot% WINDODWS directory, usually "C: Windows"

% Documents and Settings% user documentation directory, usually "C: Documents and Settings"

% Temp% temp folder, usually "C: Documents and Settings current user name of the Local SettingsTemp"

% ProgramFiles% system program default installation directory, typically: "C: ProgramFiles"







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Tuesday, September 14, 2010

Meiling: Select Game Gu Gu and back


"I'm not mentally prepared, their brains are not turn around." Yesterday afternoon, the news that Gu Chujun, Meiling, vice president, secretaries to directorate Xue Hui told the "Daily Economic News."

Win-win acquisition

Xue Hui said: "As one of the best known province, Meiling every move of concern.
In 2002, we still loss-making enterprises. At the time, there are a few M & A side, including the United States and the other, was chosen Gu Chujun of Greencool. "

Early June 2003, Meiling Group to reach a formal share transfer agreement with Greencool: Gu Chujun to 207 million price, the transferee holds the Meiling Meiling Group 8285 million legal person shares, representing the total share capital of 20.03 Meiling %, making it the largest shareholder of Meiling.

A month later, Hefei Municipal Committee, secretary of car-Jun in an interview, will be re-Meiling Greencool known as the "realization of a win-win", win the party include: Greencool, Meiling, the local government.

Why Greencool for the car-Jun that contact with the process, feel Greencool have financial strength, have the trade advantage, but also has some international visibility. More importantly, the successful restructuring of Kelon Greencool before, so the risk is relatively smaller.

M & A year, Meiling turnaround, restructuring state-owned enterprises to become "pretty first married," Theory of a successful case.

Business management

Just a few months, Gu Chujun how to do turn around?

Xue Hui said: "Gu Chujun understand management, is to understand." He cited several examples to illustrate his point.

First, the selection of personnel on-passenger Placement, equal opportunity for everyone. Second, the change in diversification, focus on the production of refrigerator. Again, and Kelon Electrical joint procurement to reduce costs. In 2003, Kelon and Meiling thrown out of joint procurement of raw materials and large unit, the amount of up to 10 billion yuan. There is, Gu Chujun sent a vice president for finance, a marketing director, two managers are very professional, dedicated. Another management tool is to improve the management of the treatment, their revenues and operating results link.

Repurchase of shares

However, entering 2005, things slowly changed. Changing the fuse is the largest shareholder Greencool into a crisis of confidence, and Kelon Electrical Commission, have been a criminal investigation.

July 26, Meiling announcement said Meiling Group is negotiating with the Guangdong Greencool acquired their shares of the related issues. Notice 1, all uproar, because at this time from Meiling Group to sell the shares only after two years.

Yesterday afternoon, the phone Xue Hui told the "Daily Economic News", he sum of repurchase transactions will be completed, knew nothing about. "This is a matter between the shareholders. Conclusive results came out, we will notice obligations to fulfill."

Meiling Group to prepare for the share repurchase Meiling matters, many industry insiders believe is the relevant requirements of Hefei Meiling Group in order, some people feel that Gu Chujun had to do things. Because single-Kelon Electrical, need money to "bury", Gu Chujun had to sell the shares of listed companies Greencool system in order to save themselves.






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Monday, August 2, 2010

8848 tort compensation of the companies set up 1.16 million and made an apology


Year-long national "rogue software" --- the first case, "Baidu, Sohu, in the case of search plug-in v. 8848" finally the High Court of Final Appeal ruling in Beijing under a stop. Recently, the Beijing Morning Post High Court confirmed that the hospital has been made final, decree 8848 companies to immediately stop using the "search assistant" (English name MySearch) on Baidu, Sohu, China and three Chinese search engine, found violations, to Baidu, Sohu, China and found the compensation for economic losses 500,000, 550,000, 110,000, and its Web site home page location to the various public apology.

"Search Assistant" is the 8848 site in December 2004 to provide Internet users a free download search software, website promotion 8848, said that the software can help users more easily search the web. However, soon introduced, it was Baidu, Zhongsou, Sohu and other domestic sites have several major search engines to court.

Three search engines to install the software after users complained of, the original search results page is modified, the user will find the search results page structure and content was modified, and the emergence of 8848 insert the ads, images and other links. Sohu said, according to the installation of "search assistant" of Internet users use the "Sohu" search, the pages have risen by more than Google and other search engines, links, and the system is running slow, the page will appear with the search topic irrelevant miniature graphics, which caused dissatisfaction Sohu advertisers. The user if you want to uninstall the software must also be professional and technical personnel, are usually normal in terms of software, ranging between the virus and the "rogue software."

After trial, the Beijing First Intermediate People's Court accepted the prosecution and three reasons for Baidu, and last year in December 8848 to stop infringement of First Instance ruling, decision 8848 to Baidu, Sohu, China and found the compensation for economic losses 500,000, 550,000, 110,000 . 8848 Appeal, non-payment of compensation, and appeal.

During the trial, the 8848 companies that "search assistant" is only a secondary search engine software, search results page after the installation is different is to make it easier for users to find information more quickly, add a similar picture in picture function there is no copyright infringement.

Meanwhile, 8848 also stated that "search assistant" is provided free of charge to users, customers may voluntarily choose to install the software. The software not only did not damage the interests of the plaintiff, but also enhances the function of search engines plaintiff is a mutual benefit and win-win behavior. In addition, they did not pass the "search assistant" Publish any advertising, so there is no unfair competition.

Beijing High Court of Final Appeal that the defendant unauthorized use of the "Search Assistant" software, resulting in the Baidu page on your visitors can easily visit the 8848 website and the websites, easy to lead or take away the search engine Baidu and other visitors at the same time easily lead to the site system running slow, constitute unfair competition in the several companies, so to maintain the first instance ruling.

As the domestic Internet industry, "rogue software" flooding, not only reduces the user's "surfing experience" will be in the user's knowledge of the case, the harm to the user, so the case has caused uproar in the domestic Internet, but also been recognized as national "rogue software" the first case. Well-known anti-virus software company Kingsoft has also recently published "Network Security Report 2005," said the rogue software harm even beyond the traditional virus, becoming the biggest threat to Internet security.

The industry believes that this decision has important significance of the demonstration, from the law explicitly states that "rogue software" of the offense, also called on more companies and individuals to stand up and sue "rogue software" and use legal means to protect their own interests.






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Thursday, July 22, 2010

Media Relations Public Relations Manager, how to protect journalists



Many media company's public relations manager in communication with the general a "temporary hold foot brush" phenomenon. Release or there are information needs of public relations in times of crisis will think to look for journalists to help, during times of very little contact with journalists or media. Even when a reporter interview requests, when the initiative will try to refuse. This has two consequences, first, each time for a message and a message, news value is low. Journalists write the manuscript also generally only bone not the meat. Second, the lack of relationship with the press of daily maintenance, is often difficult to find, "Mr. Key," had forced commissioned by public relations firms or layers of friends, public relations, too, the effect worse.

How, then, to maintain interaction with journalists do, the following points should be met.

1, to reporters classification, the core culture's circle.

2, to maintain the supply of daily information, a staff reporter.

3, the industry experts, journalists willing to communicate with you.

4, reporter's interview request timely feedback.

5, doing the work behind

To reporters classification, training the core's circle

Identify and cultivate key press is to raise the quality and efficiency of media access important way.

Journalists can be divided into the following one is reusable. They are true friends of the nature of man. And you have a good personal friend, and have long-term business contacts. Sometimes, the enterprise or the business leaders at an early stage and this part of the press to maintain good relations, their first image of the enterprise spread a lot of effort. This part of the press in general, will feel the media public relations manager for enterprise and I have certain obligations. Normally, companies where the urban areas of expertise of local journalists and the earliest reports of enterprises involved in national and professional media in this category. As the journalist must ensure that the mouth of the news channels article, so they are generally happy with their Article I of the enterprises to maintain a good relationship.

Second, you can use, but not trust the press. This part of Article I's are generally not professional journalists, they are often in a rush of major news occurs, will come looking for news tips. For them, the company is to provide news material base.

A third reporter is untouchable. This reporter interviewed the general hope for their own gain any form of substantial interest, aim, if not meet, they play a counter-rake, transforming itself into a specialist just to expose shady business people.

The fourth is to safeguard the nature of the press, they are generally older, are veterans in the newspaper in the level of character, but the vast intercourse. Public relations manager for a medium, the master must own the press clearly divided, then the first and fourth categories are the journalists focus on relationship maintenance. Reporters on the third category, mainly Zeyi hide. Media, public relations manager must keep in mind that her own work openly, on the one hand there are news reporters need to provide material resources, on the other hand to promote the enterprise image. Not say that the media and public relations managers is the need for journalists in secret transactions, therefore, reveals a certain desire on the press, especially the initiative to cover the requirements of the feature page newspaper editors must be vigilant to avoid the last.

In my form's relationship, there is a special column to fill, "it feels the company's obligation." In fact, a real public relations manager with the business and maintain good relations with media reporters often feel a certain sense of obligation, and has a special purpose or "chance meeting" type of reporter were not.

To maintain the supply of daily information

Reporters, if maintaining a certain source of news and information is very important to be with. Media, public relations manager of an enterprise in fact fully capable to do this. An enterprise's human, financial, property, import and sale, storage, all aspects and all areas every day that a variety of novelty. These events may appear from the propaganda of the corporate image to help is not great, but after all you can tap into one of the news value, so if there are dedicated staff to refine every day, while providing to the press, long-term adherence, the effect will be quite good .

Work practice, I always arranged for staff to update the company web site news, and the company's internal publications to give reporters the first time, we even created a special public mailbox, everyone's long-term ties have mail password, a send up of news on real-time. In this way, I establish a routine with reporters communication mechanism, so that reporters feel that in everyday life, there is a people and companies often misses them, and they have passed this way, get to know business, and started to pay attention the development of enterprises, so that the enterprise has a good impression. The most important thing is, I let them feel that this was not designed to allow enterprises to get more publicity the news, we just try to provide material for journalists.

In fact, many companies and industry research report data, are not journalists, for markets and products, and reporters are not as familiar within the industry, giving them time and provide them with Suoxu whilst the Image Communication of benefit to the company information, can be on the formation of very effective to help reporters. In general, a large number of consumer-impact events, significant impact on the industry events, employees happen to the social significance of the events of general concern to all journalists of.

Allow themselves to be experts in the industry

A professional medium for public relations managers should be experts in the industry. You should own your industry marketing company, products, technology, brands and other related knowledge and interest in a wide enough to grasp, even competitors, are very familiar with the upstream and downstream industries, allow themselves to be an information repository and database. Let's find you have to communicate the value, can give his thoughts and articles to provide some reference. Now, I have contacted many reporters in the field of articles for Household Appliances, would think of me as interviews with industry experts, and even they will introduce their friends or colleagues in similar topics to do when asked for my observations or interviews related to . Way through the clock, we maintain a very good relationship. Of course, note that the identity of any expert is not allowed at liberty to reveal confidential business enterprises, of course, must maintain an objective attitude in the face of competitors and partners. If you sometimes feel as disclosed is not suitable, then do not forget to told your reporter must take "an industry expert who requested anonymity," as to the best source for your statement.

Feedback

Requirements of the reporters have to do an interview with the positive response, regardless of their coverage is positive or negative.

If it is a strange request an interview with journalists there, then as head of the company's media public relations issue should be the first time thanks to companies and individuals, and expressed hope that the desire to establish long-term cooperation. In addition, negative news coverage of the communication through the press, we can learn to do is press coverage of the starting point for the individual or behind the high-level editing, and media factors.杩欐牱鎴戜滑鍙互鍋氬埌鏈夌殑鏀剧煝锛屼互鏈?揩鐨勯?搴﹁繘琛屽嵄鏈哄叕鍏炽?

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銆??闄勫綍锛氬獟浠嬭鑰呰祫鏂欑櫥璁拌〃

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